Hello - and thanks for stopping by!

I'm a freelance creative director and writer currently living in NYC with my husband, 8-year-old and the various bugs and insects he brings home.

Lately, I've been doing a lot of branding and creative strategy work for companies that got up and running successfully but were in need of a clear, insightful and cohesive way to talk about themselves, their beliefs and the values that drove them to get started. They needed their stories.

Story-telling is my forte. Really getting to the heart of a situation, understanding how it lives and breathes at its core, obsessing over it and then finding powerful ways to articulate it is immensely gratifying. And of course, it makes for awesome content which I love creating.

If you need help with your brand story, brand guide, website, social content, ads or bug identification, drop me a line at preethi.mahadeviah@gmail.com.