Wellcom Worldwide →

When Wellcom Worldwide acquired thelab newyork, the plan was to create two agencies – one would remain thelab and the other would evolve into Wellcom NY as part of a greater global network with expanded services and reach.

The challenge: How do you position two brands so inextricably woven together in a manner that’s separate, independent and yet can complement each other’s offerings – even with some services that might overlap?

By conducting interviews, workshops and collaborating with thought leadership worldwide, it became clear the answer lay in their stories – the context in which each offering was uniquely suited to their clients’ and brands’ long- and short-term goals.

My job was to tell that story and in doing so, have the brand’s most authentic voice, tone and personality reveal itself. With it, I wrote the brand guidelines and created the content for the Wellcom Worldwide website.