Healthcare Marketing →
Handling creative direction at a boutique healthcare agency for large accounts gave me the chance to work on multiple categories including oncology, pulmonology, gynaecology, endocrinology and pain management. I connected with doctors, patients and their families while shooting campaigns and thrived on bringing their journeys to life to inform future patients. I also worked on campaigns touting the achievements of hospitals to attract the next generation of medical professionals.
Healthier Together Campaign
The ‘Healthier Together’ campaign showed that the beginning of Vassar’s larger hospital system didn’t mean the end of its community feel. Rather, it signaled an expanded healthcare network and greater resources with more medical professionals who shared deep roots and connections within the community.
NYP Physician Reputation Campaign
For this campaign, I was handed a set of white papers. I selected factoids to highlight and circled back with physicians to make sure we were on track. I’m expecting my mail-order medical degree any day now.
NYP wanted to tout the cache of being an NYP doctor in the medical community. So we highlighted their truly cutting-edge research and pioneering work across disciplines in medical journals and LinkedIn as teasers to their published papers which lived on NYP’s website.
Lung Cancer Screening Posters
We were charged with driving home the point that you can't wait for symptoms before you get screened because usually there are none.
Maternal Fetal Medicine
These ads introduced NewYork-Presbyterian's Mothers Center - so high-risk pregnant women didn't have to run from pillar to post to get treatment.
Orthopedics
This one was to show the availability of MAKOplasty surgery at HQ's orthopedic institute.
Wound Care
This ad was to show the availability of Hyperbaric Oxygen Therapy at HQ's wound care centers.