Race to the Target 2-Day Sale →
Target wanted a campaign for their 2-day sale that would get people pumped to be there by 6 o'clock. In the morning. We introduced 'Cartman', a brave little shopper that epitomized the spirit of those who would do whatever it took to get there. And get there they did – Target reported a 10.8% increase in sales, higher than even projected.
Case Study
Here’s how the campaign came together.
Television
National TV Spots aired before and during the sale:
Cartman Adventure Game
On Target.com, visitors were treated to an adventure game. The goal: Get 'Cartman' to the 2-DaySale any way possible. With 23 different animated options, players could create their own unique sequence to determine exactly what path Cartman would take. At the end of the game, they could enter a sweepstakes to win a $25 Gift Card.
Outdoor Projection
Projected onto buildings from a moving vehicle in cities across the country, 'Cartman' was shown either jogging on the spot, walking, running or sprinting, depending on the speed of the vehicle.
Subway Flutter
'Cartman' even appeared underground as a subway flutter, racing against trains to the 2-Day Sale.